AMFI Registered Mutual Fund Distributor · ARN 117295
| Chandigarh, India
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Est. 2017 — Chandigarh, India

Your Personal
Family CFO.

We help families and business owners protect, grow, and pass on wealth — with the discipline of an institution and the care of a partner who treats your balance sheet as our own.

₹400 Cr+ AUM 1,500+ families 98% retention
The 3i Framework
Insurance
Protection for life, health, and business.
Investment
Goal-based growth, disciplined for the long term.
Inheritance
Estate planning and a seamless transfer of legacy.
Assets under management ₹400 Cr+
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11+
Years of practice
1,500+
Families served
98%
Client retention
₹400 Cr+
Assets under management
2017Founded in Chandigarh

About
Us

Sahayak Associates helps people to live up to their fullest potential and become financially independent, giving them the choice to follow their passion by ensuring they have enough financial resources.

Our Financial Distribution is simply the vehicle through which we can take these passions, apply them to the things that people need, and make a profit in the process.

In other words, Sahayak Associates, our business firm, is our ‘Ikigai’.

We have a strong belief that tremendous wealth is going to be created in the next 10 years in India when the economy moves from a $4.0 trillion GDP to a $10.0 trillion economy and the per capita income moves from $3000 to $8000.

Read our story
What we do

How we add value to your
financial journey.

From eliminating complexity to guiding long-term financial growth — we partner with you at every step.

Clarity

We Reduce Complexity

We highlight what is important and critical and what should be ignored.

Execution

We Help You Take Action

We help clients take informed decisions and avoid procrastination.

Confidence

We Help Increase Your Conviction and Confidence

We share the latest updates, invite you for industry seminars and webinars to help you understand the journey of investments.

Security

We Help You Feel Safer

We understand your anxiety regarding your hard earned money and are available 24*7 to hold your hand and ride the volatility.

Growth

We Help You Dream Big

We make you understand what is possible in the long run. We believe in the miracle of Compounding and help you achieve your financial goals.

Our Services

The Sahayak
Product Basket

A comprehensive suite of financial services — from growing your wealth to legacy preservation — built for every stage of your life.

Mutual Funds Distribution

We help you invest in professionally managed mutual funds tailored to your goals and risk profile — with access to top fund houses across equity, debt, and hybrid categories.

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Insurance Products Distribution

Protect what matters most. We offer a curated range of life, health, and general insurance products to ensure financial security for you and your family.

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Capital Markets – Direct Equity & Portfolio Management Services

Invest confidently in the stock market with expert guidance. From individual stocks to PMS (Portfolio Management Services), we help build and manage portfolios designed for long-term growth.

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Estate Planning, Will Writing & Will Execution Services

Plan your legacy with clarity. Our services ensure smooth transfer of wealth through legal and tax-efficient estate planning, including will drafting and execution.

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Family Office Services

We offer 360° Wealth Services for high-net-worth families — covering investments, taxes, succession planning, philanthropy, and legacy preservation.

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Retirement Consultancy

Retire with confidence. We help you plan for a financially independent retirement through goal-based strategies, income planning, and risk management.

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Our edge

What makes Sahayak
different?

Six commitments that set us apart — grounded in discipline, empathy, and a relentless focus on your long-term prosperity.

Client-First, Always

We don’t chase commissions or market trends. We focus on your goals, dreams, and peace of mind — with a deep sense of responsibility and empathy.

Zero Speculation. Zero Debt. 100% Discipline.

We don’t gamble with your money. We believe in long-term growth through smart, goal-based investing and the power of compounding.

Proven 5-Step Financial Process

From understanding your needs to regular reviews, our structured yet flexible approach adapts as your life evolves.

Holistic 3i Concept

We cover the full financial lifecycle — Insurance for protection, Investment for growth, Inheritance for legacy.

We Simplify Finance

We help you focus on what matters, take timely action, and feel confident — no jargon, no overwhelm, just clarity.

Global Standards, Local Relationships

Led by professionals with global credentials (IIM, CFA, CFP), we bring world-class expertise with a strong focus on personal relationships.

★
We’re not just experts. We’re your partners in wealth, peace, and purpose.
How we work

OUR
PROCESS

We understand that no two people are alike and that each client will have a unique set of objectives. We use a 5-stage process to ensure that the guidance we provide is suited to the client's current circumstances and adapts to their future needs.

01

Meet and Understand

An introductory meeting for your financial health checkup, to discuss your immediate plans as well as your long-term needs and goals.

02

Analyze

We analyze and understand your financial, human, and emotional priority of life goals, your current saving potential and the current portfolio mix. We then decide upon your future investment requirements to achieve your goals based on your risk profile & investment horizon.

03

Plan and Execute

Your Relationship Manager will draw up your individual wealth plan, that will help you achieve your financial goals.

04

Support

Your Relationship Manager will continue to work with you as your plan evolves in response to your changing needs and circumstances.

05

Review

Every six months, a two-hour session is conducted by our team to review the strategy, your goals and rework the investment strategy if required.

Why choose us

Why Sahayak
Associates?

We want to position Sahayak Associates as your personal CFO and a vehicle for family, friends, and associates to benefit from this growth and take advantage of the “Chronological Lottery” this opportunity offers.

Qualified finance professionals to handle your investments.

Comprehensive, process-driven approach.

100% Digital Platform — Buy, sell, top up 24/7, sitting anywhere in the world.

Complete financial health check up.

Solutions and goal-oriented financial plan & implementation.

Customised investment strategies to optimise returns.

Regular reviews and rebalancing.

Knowledge centre

Sahayak Gurukul.

Gurukul is an attempt to share thoughts and knowledge on aspects related to Personal Finance and Wealth Services. We provide financial insights into the markets, economy and Investments. Whether you are new to the personal finance domain or a professional looking to make some extra cash, our blogs are curated to demystify investing, simplify complex personal finance topics and help you make better decisions about your money while keeping it entertaining and enjoyable.

Sahayak Gurukul
Goal Planning

How can we help you achieve
your goals?

At Sahayak Associates, we understand that your financial journey is personal. Whether you’re planning for retirement, your child’s education, buying your dream home, or simply seeking financial freedom — we’re here to walk with you every step of the way. Here’s how we help you turn goals into reality:

We begin with understanding your life, values, and aspirations — not just your bank balance.

Support No two people are the same. We craft strategies tailored to your goals, risk appetite, and time horizon.

We map each investment to your goals — be it growth, protection, or legacy planning.

We balance your portfolio with the right mix to maximize growth while protecting your capital.

From investments and insurance to estate planning and retirement — we offer all under one roof.

Your life changes — and so should your plan. We review it every 6 months to keep you on track.

We believe informed investors make better decisions. Through updates, workshops, and personal guidance — we keep you confident and in control.

“You dream it. We plan it. Together, we will achieve it.”